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Advertising Career Overview

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Students with degrees in advertising will find a competitive job market. Competition for jobs in advertising is tough because this industry customarily attracts more jobseekers than there are job openings. The draw towards this industry is the multimillion-dollar campaigns, and the glamour surrounding the promotion of products and the clients it represents. According to the Bureau of Labor Statistics ( http://www.bls.gov/ ), non-supervisory workers in advertising and public relations services made $633 a week on average in 2004. Companies in the advertising and public relations industry arrange advertisements for other companies and organizations and propose campaigns to encourage the interests and image of their clients. This industry also includes media representatives, radio, television, and the Internet. It also includes display ads, direct mail, billboards and other tangible media. The demand for educated advertising professionals is on the rise as technological advances give advertisers more options for the media on which they advertise.

You can earn an advertising degree at public and private colleges and universities, as well dedicated technical schools that offer career specific programs. Specialty schools often offer two-year degree or certificate programs in advertising. Traditional four-year college and university programs offer advertising programs within other majors such as communications, business or art programs. Most people starting out in an advertising career will be required to hold a bachelor’s degree with a liberal arts background. Bachelor’s degrees are not required for entry-level positions in the creative department. Assistant art directors, for example usually need at least a 2-year degree from an art or design school. Although assistant copywriters do not need a degree, obtaining one helps to develop the superior communication skills and abilities required for this job. Entry-level positions in the industry include account management, media coordinator, or market research. Internships, in conjunction with your education, will help you get a job when you graduate. Completion of an internship is often a necessary requirement for many advertising firms. In addition to an internship, course work in marketing, design, statistics and accounting can help get you ready for employment in this field.

LAND FOR SALE IN NAIROBI, KENYA

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Muthurwa-South East Commercial Park-35 acres.

OCTOBER 2010 LISTING WESTLANDS

Westlands 4.125 acres Peponi Gardens @ 480 m Negotiable Westlands 2.1 acre Eldama Ravine @ 160m negotiable[prime for redevelopment to town houses] Westlands 3. 1 acre ring road @ 200m . Ideal for development of flats. Riverside drive-0.657 acres @ 110m Muthangari-Kabarsorian Drive 10 bdr. House on 1 acre with swimming pool @ 110m. Westlands Junction of Chiromo Lane/Westlands Road 0.5 acre Westlands 3rd gate from Continental Hotel acre Westlands 1/3rd acre opposite Holiday Inn .Old Bungalow @ 70m. Westlands Rhapta road acre with 8 flats Westlands Rhapta road acres with old house Westlands opposite C.C.K after Kianda School 1 acre @ 110m Lavington 1 acre Ndoto road[coming soon] Lavington Mugumo Drive-5 bedroomed ensuite 1 acre @ 100m Valley arcade 1 acre ideal for flats @ 110m. Kilimani along Kirichwa road 1.6 acres @ 230m Kilimani-Junction of Ndemi road and Muringa road. 2.2.acres @ 350m. Kilimani Along Joseph Kangethe road. 1.6 acres @ 170m.

KAREN Karen 5 Acres. Tree lane. Red soil @ 22m per acre Karen 8 acres next to Banda schol @ 20 m per acre Karen 2.5 acres next to Shade Hotel with 5 bedroomed house @ 90m. Karen Don Bosco 2.5 acres @ 18 m per acre Karen Don Bosco 4 acres @ 18m per acre Ngong town 1/8 acre @ 5.2 m Langata . 23 acres next to Langata Barracks @ 15m per acre

KAREN 25 acres subdivided into 5 No. 5 acre plots @ 22m per acre-Next to Catholic University 10.5 acres @ 15m per acre near Banda School. L.R No. 7793/9 UPPER HILL 1 Acre opposite KASNEB @ 200m

UPPER HILL Upper Hill 2 acres @ 400m opposite Kadhis Court Upper hill next to Taj Apartments Matumbato road acres @ 100m per acre Upper hill next to KASNEB 0.6 ACRES @ 130m Upper Hill next to KASNEB 2.6 acres @ 200m per acre

Ruiru Bypass 49 acres @ 2.2m per acre 47 acres @ 2.2m per acre 50 acres @ 2.2.m per acre Ruiru Town next to NTBS Colloege 10 acres @ 20 m per acre KISERIAN Kiserian Pipeline Ruirie area 2 pieces each of 10 acres@ 900k per acre Kiserian Pipeline 100 acxres Kiserian Pipeline 100 acres @ 1 m per acre MOMBASA ROAD Mombasa road at Athi River turnoff 116 acres @ 7m per acre Syokimau 5 acres @ 30m per acre. 2 km form Mombasa road Kitengela 15 acres 2nd row @ 1.6m per acre[17km from Kitengela town] Embakasi Utawala 12 acres @ 2.8m per acre Syokimau-3 km from Mombasa road. 12 acres @ 5.5 m per acre

EASTLEIGH 1.Pangani 1/4acre old house@32 m 2. Eastleigh section 3 . 1/4acre @ 35m

Various parcels. Price on request.

KITENGELA Various parcels. Price on request.

# Ngong Rd, acre near Adams Arcade,fronting Road- Office Block/Apartments, 120M # Westlands 1.5Acres,Chiromo Rd,Hotel, Office Block – 390M # Msa Rd, 2.5 Acres, behind Tuskys Godown, 45 M # Msa Rd, near KPA, 3 Acres, 18M – # Msa Rd, 10Acres- Touching tarmac, after Mlolongo -Prime for housing Estate- 10M per # Msa Rd, 20Acres-near KPA-Industrial-10M per acre # Syokimau, 5Acres- 2km frm Msa Rd — Highly developed area- 25M.. # Dagoretti Corner-0.5acres /Wanyee Rd, at the end of Riara Rd — 30M # Thika Rd, Clayworks, 1/8th, touching tarmac for flats – 7M # Langata, behind Carnivore – acre-Commercial/Flats – Fronting road – 18M # Langata, 1.5Acres- near NHC- – For Apartments – 35M # Ruaka/Limuru Rd – On tarmac-1/4Acre-Flats-12M

Larger Parcels ranging from 10 – 3000 Acres available in various places like Msa Rd, Thika Rd, Kitengela, Nyandarua, Nanyuki, Kiambu Rd, Ruiru etc. 1 Mombasa road. Near City Cabanas 4 acres @30m per acre 5 acres @ 30m per acre 10 acres @ 30m per acre 20 acres @ 30m per acre 2. Joska near Kamulu[very fertile land] 40 acres 18 km from main road @ 550,000 per acre 20 acres 3 km from main road @ 500,000 per acre 3. School. 1.5KM from Joska,opposite V.O.K. 8 Acres containing borehole and School bus. 14m 4. House on acre land for sale ,Joska @ 3.5m 5. 100 x 100 ft plot for sale near Bypass Embakasi Ranching Company @ 1.2m. 6. 100 x 100 ft plot for sale Embakasi Ranching Cvompany near Bypass @ 1m 7. 11 acres Giathie Farm @ 2.2m per acre 8. Tractor for sale @ 1.5m 9.Joska 40 acres 3 km from main road @ 550,000 per acre 10.House and 100ft x 100ft plot near Dune, Joska @ 1.3m

Francis Gichuhi www.a4architect.com +254721410684

How Advertising Your Business Online Can Help You Succeed

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Online Advertising Details

New business entrepreneurs and website owners lack of funds to put into their internet businesses in relation to promoting and marketing in general.al.

It goes without saying that you need to improve your current advertising and marketing endeavours, and the guaranteed method of doing this is via internet advertising. You will note that advertising on the internet is a lot more effective than common advertising. One can find many benefits in internet advertising. Since the costs are unsurprisingly what determine any strategic plan, it’s a substantial advantage. Advertising on the internet is a more affordable solution to lots of typical strategies.

If you choose to invest in Adwords (PPC) advertising plans, you pay only when a person selects your text ad and lands to your website.

Online advertising works rapidly. The day that you get started is the day that it is possible to begin to see results. You will experience no waiting period.

You can appear on specific websites whenever you want, search engines like yahoo, google and msn or social networks for which you need to get exposure from. There are unlimited powerful sites out there that you can find via a simple online investigation on the internet that will enable you post your business information totally free (to begin with) plus backlink to your blog. A lot of them are having the no-follow tag disabled and hold quite a high Google Page Rank.

With web advertising you can have lots and very important data for your use. Online advertising gives you important benefit associated with rendering thorough and complete evaluations which will let you adjust and boost your current marketing promotions to the fullest. You’ll be able to see the way individuals came to your site, from what country they visited your site, exactly what moves they made as soon as they were there and a lot more. You’ll be able to investigate which posts on your website convert optimally and which aren’t really as successful.

A Word Of Caution

If you want your web page to rank good on the search engines you should really acquire other high-quality, relative and authoritative websites in your niche that have a good Page rank, as this will help to increase your visibility and authority of your website if one of these types of websites refers back to you. Research online for few (at least PR3) weblogs and attempt to somehow acquire from their owners a Do-FOLLOW one-way backlink to your website. In the worse situation you can pay for it, several first rate online business proprietors may charge you a small one time payment but it will be definitely worth it. These sites already outperform your strongest competition and see their websites on top Yahoo and google pages positions for your top keywords. .

By following this technique you will pick-up a good volume of search engines Love and link juice.

Obviously, there are a lot of different advantages to online advertising. Most of the times it’s less pricey and it lets you pay attention to your market better. The results are fast and durable, and you will be able to have access to the entire website data you need to ensure you are doing your very best for your business.

Getting Started With Crowdsourcing

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Whether you’re crowdsourcing promotional activity,content or ideas, here’s a quick set of generally applicable guidelines for getting started – sourced for this article in early 2009 from businesses that crowdsource (see below for acknowledgements).

1 Start Small: Recruit internal champions and nurture small crowdsourcing experiments first. Crowdsourcing veteran and Intuit co-founder Scott Cook suggests seeking organisational buy-in only after you’ve had some success. Otherwise, the countercultural jump of
crowdsourcing may be too big for many brands

2 Remember the 90:9:1 Rule: Temper participation level expectations; only up to 1% of any online community ever contributes actively to anything. 9% may deign to vote, rate or comment, whilst the overwhelming 90% only ever consume content.

3 Get the Motivational Mix Right: Participation in crowdsourcing is motivated by a number of factors but they boil down to the 4Fs – Fame, Fortune, Fun and Fulfilment. Good crowdsourcing initiatives should offer participants a mix of all four Fs.

4 Deal with Sturgeon’s Law: A complex law to understand, science fiction writer Theodore Sturgeon’s maxim is that ‘90% of everything is crap’ – and it applies to crowdsourcing contributions. So you’ll need a system in place, like user voting, to filter out the rubbish.

5 Harness Joy’s Law: The counterpoint to Sturgeon’s Law, ‘No matter who you are, most of the smartest people work for someone else,’ attributed to Sun Microsystems co-founder Bill Joy. The key to smart crowdsourcing is to identify and coalesce expert talent pools that lie outside your company.

6 KISS: Keep it Simple, Stupid: Crowdsourcing only works when the task is simple for contributors. Lengthy forms, obtuse IT and arduous tasks are crowd dispersers. 1-click participation should be your goal.

7 Community Rules: Community is the social glue of crowdsourcing, so allow contributors to connect with each other, as well as with the sponsoring brand. Where possible, build on existing communities rather than build new communities, and keep the focus on communities
of practice (based on what people do rather than what they think (designers, creatives, coaches etc))

8 Manage the Process: Crowdsourcing initiatives need to be actively managed. Starbucks has a team of 48 specially trained employees who act as discussion hosts, encouraging participation and feeding back on ideas. Jeff Bruzzo who heads up Starbuck’s crowdsourcing initiative says: ‘These are the people at a dinner party who make sure everyone is having a
good time.’

9 Get Legal Involved: Crowdsourcing often involves the transfer of some kind of an intellectual property,which is not a problem in itself, but you’ll need a cast iron ‘terms and conditions’ clause for contributors

10 Promote the Platform: Whether you’re using a crowdsourcing community or contest, you’ll need to enthusiastically attract contributors. Promote your initiative with online banner advertising, Google ads, and email campaigns, and even traditional media advertising and PR

Link-http://www.fleaser.com

A Quick Guide To Expat Shield

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While British vacationers and expats are out of the country, they often cannot access exclusive UK web content. Expat Shield creates a virtual private network, or VPN, which then issues a UK IP address to the user. British citizens who are abroad, with their newly-issued UK IP address, may then view restricted websites. Advertisers may also take advantage of this program by marketing to British citizens in other countries.

Expat Shield is compatible with Windows XP, Vista, and Windows 7. This free program protects personal information, maintains privacy, and allows the user to access all web content. When a user launches the program, they are immediately given a UK IP address, secured with HTTPS encryption. The IP address is hidden for privacy while the user surfs, which protects the user from identity theft. The IP address also allows the user to access all content privately, bypassing established firewalls.

From Expat Shield, users can view websites and make VoIP calls. Users might set up a personal VPN, but complications and costs are prohibitive. This software sets up the VPN for no cost, with no log-in requirement, and no configuration requirement. From there, users may watch popular UK-restricted programs, like BBC iPlayer.

Since the download is free, Expat Shield depends on advertising revenues. Advertisers who use the program can market to a lucrative audience. Studies show that most expats are younger men, and they make two to three times as much money as they would in the UK. Expats, therefore, have greater freedom to travel, and larger disposable incomes, than other British citizens living at home.

To begin the process, advertisers are given a thorough review of their audience. Advertisers design appropriate marketing, which then receives placement on the program bar while users browse through websites. The marketing environment is less cluttered, because the software purposely displays a low number of advertising units. Therefore, advertisements have a better chance of being viewed by a wealthy demographic.

Expat Shield displays advertising based on users’ browsing context. Ads will be shown in an array of styles and sizes, on the start-up page, as well as on other pages. Advertisers may also request that their marketing be displayed above the page, or above fold, when users browse premium content. Premium pages include search engines and social networking sites.

Advertisers can market products and services in several ways. Advertisers may start by targeting advertisements toward a specific domain, placing their ad above the page. Or, advertisers may market according to day-part patterns, which entails targeting to certain demographics at certain times of the day. In addition, the program may present advertisements based on search engine queries, and may adjust targeting based on web-surfing behaviors and customer demographics.

Expat Shield protects user privacy while allowing users to access unlimited web content. Advertisers may use the program, and its variety of marketing offerings, to target a demographic that typically has an abundance of disposable income. The program is free to download, and is compatible with most current Windows operating systems.